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sábado, 28 de maio de 2011
Evolução do Logotipo da Coca Cola
Coca-Cola Logo
Coca-Cola is the world’s most popular soft drink. Sold in more than 200 countries, it is produced by The Coca-Cola Company and is often simply referred as Coke. Originally intended as a ‘patent medicine’ when it was invented in the late 19th century by pharmacist John S. Pemberton as a ‘coca wine’, Coca-Cola has dominated the worldwide soft drink market for decades now. The Coca-Cola logo, like the product itself, is rated among the most recognized logo design and brands in the world.
The first Coca-Cola logo was created by John Pemberton's partner and bookkeeper, Frank Mason Robinson, in 1885. Thinking that the two Cs would look well in advertising, it was Robinson who came up with the name and chose the logo’s distinctive cursive script.
The typeface used, known as Spencerian script, was developed in the mid 19th century and was the dominant form of formal handwriting in the United States during that period. The red and white colored scheme in the Coca-Cola logo was kept simple and distinctive to lure young minds. Even the Coca-Cola bottle symbolized the ‘youthful exuberance of America’. Since then, various designs of the Coca-Cola bottle had been released over the decades. But the ever popular version is the famous 1915’s curved-vessel bottle called the “contour bottle”, better known to many as the “hobble skirt” bottle. Though mistakenly designed as cacao pod, the bottle like Coca-Cola logo has been highly popular and is often regarded as the best design ever. The Coca-Cola logo was first advertised in the Atlanta Journal in 1915 and also appeared on the display of Pemberton’s pharmacy. A Coca-Cola dispenser with the popular logo design was later created by Raymond Loewy. The Coca-Cola logo got registered as a trademark in 1887 and has since then become the brand’s corporate identity.
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